The WV Agritourism Initiative project will provide education, planning tools, supplemental resources to encourage and develop agritourism/farm-based education enterprises for 60 existing or new agritourism operators. Five risk management considerations (production, marketing, financial, legal and human) will be addressed. Project topics will include: Emerging Opportunities and Consumer Demand - Assessing Your Agritourism Potential; the Business-Side of Agritourism; Farm/Food Safety; Event and Emergency Planning; Innovative Strategies to Market your Agritourism and Farm-Based Education Enterprise - Social Media, Collaborations and Partnerships. Six months after the workshop series, 40 participants will have implemented two risk management tools/practices and 15 will have launched a new/improved agritourism/farm-based educational enterprise.